Fashion is what you’re offered
four times a year by designers.
Style is what you choose.
Lauren Hutton
Photo courtesy of Vogue
Maria Grazia Chiuri is the first woman in the history of Dior to head the storied fashion house. Her runway inspirations bring together Flemish paintings, fencing, boyish girl themes with the talismans of house founder Christian Dior: stars, hearts, four-leaf clovers and tarot motifs. For someone who heads a trendsetting powerhouse, she wears no nonsense outfits possibly two days in a row, a testament to her pragmatism and tight focus on the work at hand.
In an industry where designers are notorious for last minute revisions, Chiuri is exceptionally calm in sticking to her original design from the first day it’s submitted to the pattern makers. She attributes single mindedness and zero drama in her work process to age and experience. Her runway dress rehearsals are organized and run ahead of schedule with few big pronouncements other than “Bellisimo!”
The staging of her runway is the opposite of theatrical, the minimalism calling attention to the details and nuances in her designs. She gave Dior a more female focus through the Instagram campaign “The Women Behind My Dress” which showcases the female employees and the warm family work atmosphere from its tailors to the PR team. Chiuri says, “I like women as they are. I don’t have an idealistic view of them. I want our merchants to dress a woman with a vision of what’s consistent with herself, not a brand.” And what’s her view on fashion’s cut throat competition? “You have to fight for what you really want in life. As in fencing, you don’t kill the other person—you touch the heart..” Evviva, Maria!
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xoxox
Photo courtesy of Vogue
Photo courtesy of Harper’s Bazaar
Photo courtesy of Valentino
Photo courtesy of VS Magazine
xoxox
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