In Her Closet


I try not to make a good first impression

because for me that’s

the same thing as lying.




What gets you going in the morning? Coffee doesn’t do it for me as well as the pleasure of walking into my closet mulling over the infinite possibilities of “What shall I wear today?” When the weather is dreary and my eyes refuse to open or my To Do list is heavy on things I’d rather not do, it is taking the time to dress well that picks up my mood.

In the age of ripped jeans and athleisure, why deny the power of dressing well that automatically commands respect and authority–even from ourselves?

Clothing and posture are the primary requisites for a good first impression. They speak volumes before you say a word. In presentations and social situations, what you wear and how you groom yourself influences how your message is received. Without being consciously aware why, people will pay attention and trust you when you’re respectably dressed and carry yourself with confidence.

This is the psychology behind advertising (backed my millions of dollars in marketing research) that prefers white lab coats for actors to wear. We may know they’re actors, but in looking the part of a scientist or doctor whom we associate with intelligence and research, they subconsciously gain our confidence for the product they endorse.  Following this logic–and you know I’m no prude–it baffles me why women get indignant if they’re treated with less chivalry when they dress in the skimpiest dresses with plunging décolletage. Duh?!

How you dress yourself changes who you are. It complements the value of what you have to say to those who are watching and listening. You tend to perform better when the bar is raised and your audience is unknowingly primed to agree that you deserve to perform better. Regardless of what you do and whom you work for, if you’re well dressed, you make yourself useful and ready to represent business by being presentable to step into a meeting with a client, customer, or supervisor at a moment’s notice.

Whether you want to get a promotion at work or the chance for an upgrade on your next flight, talk your way out of a traffic ticket, or start a worldwide movement, the way you dress and present yourself plays a major role. We can waste our breath arguing over this in the age of sweatpants and casual Fridays, but wouldn’t it be easier to use this understanding of human nature to your advantage?

When life feels unfair, my closet is a haven of true democracy and justice. Solids mingle with prints of all stripes,  a wide swath of colors and hemlines to remedy any mood, and there is always the chance of catching myself smile at the sight of a familiar purse, dress or accessory that conjures happy memories of far away travels, shared meals, and past adventures. The assumption that a well-dressed woman should be treated with respect is best tested by the person you see in the mirror.

Related blog posts:

Stacy London: Top Tips for Dressing for Your Career

Real Simple: Dress For Success For Women

InStyle: 50 Best Fashion Tips of All Time

Click on “Leave a Comment” (top left) to share the item in your closet that brings back fond memories.









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© Sharon Birke

Managing Member, DoubleSmart LLC

201 697 1947

Glamour Portraits of the Goddess in Every Woman



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